Fat Panda Media launches an in-house film unit

The Group's marketing arm adds production capability for clients and portfolio companies.

Fat Panda Media, the marketing subsidiary of Asasika Group, has opened an in-house film and content unit serving both the Group's companies and external clients.

The unit produces brand films, property walkthroughs, founder interviews and performance creative for paid campaigns, with writing, direction, production and editing handled by one team rather than split across suppliers.

Bringing production in house shortens the distance between a campaign idea and the asset that carries it. Creative can be briefed, shot and tested against live performance data in the same cycle, and iterated when the numbers suggest a different approach.

Property is the first area of focus. A development that is still being built is difficult to sell from a floor plan, and film gives a buyer a sense of the place, the finish and the setting long before handover.

The unit works alongside the agency's paid media and AI teams, so creative is built with distribution and measurement in mind from the outset rather than delivered as a finished film and handed over.